Communicating about cigarette smoke constituents: an experimental comparison of two messaging strategies

Sabeeh A. Baig, M. Justin Byron, Marcella H. Boynton, Noel T. Brewer, Kurt M. Ribisl

Research output: Contribution to journalArticle

  • 2 Citations

Abstract

Federal law now requires FDA to disseminate information on chemicals in cigarette smoke, but it is unclear how best to do so. In a 2 × 2 between-subjects experiment, participants received a message about chemicals in cigarette smoke (e.g., “Cigarette smoke has benzene.”) along with an additional randomly assigned messaging strategy: a “found-in” (e.g., “This is found in gasoline.”), a health effect (e.g., “This causes heart disease.”), both, or neither. Participants were U.S. probability phone samples of 5000 adults and 1123 adolescents, and an online convenience sample of 4130 adults. Adding a health effect elicited greater discouragement from wanting to smoke cigarettes (all p < .05) as did adding a found-in (all p < .05). However, including both messaging strategies added little or nothing above including just one. These findings can help the FDA and other agencies develop effective and parsimonious messages about cigarette smoke constituents.

LanguageEnglish (US)
Pages352-359
Number of pages8
JournalJournal of Behavioral Medicine
Volume40
Issue number2
DOIs
StatePublished - Apr 1 2017

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Smoke
Tobacco Products
Gasoline
Sampling Studies
Health
Benzene
Heart Diseases

Keywords

  • Cigarette smoke constituents
  • Common products
  • Health communication
  • Health effects
  • Tobacco control

ASJC Scopus subject areas

  • Psychology(all)
  • Psychiatry and Mental health

Cite this

Communicating about cigarette smoke constituents : an experimental comparison of two messaging strategies. / Baig, Sabeeh A.; Byron, M. Justin; Boynton, Marcella H.; Brewer, Noel T.; Ribisl, Kurt M.

In: Journal of Behavioral Medicine, Vol. 40, No. 2, 01.04.2017, p. 352-359.

Research output: Contribution to journalArticle

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